Background
My experience centers on three areas: designing scalable product systems, building high-performing teams, and aligning cross-functional partners to deliver measurable outcomes. The highlights below offer a curated view of how that work shows up in practice. Much of the work supported Kroger's digital ecosystem serving over 24+ Million Loyalty households across Web, iOS, Android, and store experiences.
Product Strategy
Designing systems that scale, not just features that ship.
My background in UX evolved into end-to-end product system leadership across Kroger’s ecommerce funnel — search, product detail, cart, checkout, fulfillment, and store experiences. This work led me into product strategy leadership, where I began defining roadmaps and investment priorities across Kroger's loyalty and digital engagement ecosystem.
I focus on strengthening foundations rather than layering complexity:
Component-driven, reusable design patterns
Shared governance across product card systems
Journey-based thinking that aligns digital and operational realities
Optimizing existing architecture before reinventing it
Over time, this systems-first approach has reduced design debt, improved usability, and created scalable building blocks for future growth
Outcomes & Impact:
~5% lift in checkout conversion across 24M ecomm households
15% deli sales lift through omnichannel ordering
337M+ units added to cart from expanded savings visibility
Established phased accessibility execution reducing long-term risk
Leadership & Management
Building teams that raise the standard.
As Senior Manager of Product Design, I led design coverage across a complex ecommerce domain while strengthening team health during organizational turbulence
My leadership approach emphasizes:
Delegation with intent
Coaching senior designers into strategic partners
Capacity-aware planning
Clear tradeoffs to prevent burnout
Pairing talent to problems where strengths compound
I worked to evolve the team from reactive execution to hypothesis-driven delivery with measurable outcomes embedded upfront. Leadership, for me, is multiplier impact — growing people while growing results.
Outcomes & Impact:
Improved cross-functional delivery alignment across 5+ PM partners
Embedded hypothesis + metric definition into 100% of major initiatives
Delegated ownership of strategy sessions and roadmap influence to Senior Designers on my team
Championing pay equity for top performers (46% salary adjustment)
Cross-Functional Discovery & Execution
From alignment to delivery.
I use human-centered design to align teams on the problem before moving into solutions. By grounding conversations in customer behavior, operational realities, and measurable outcomes, teams can move faster with greater confidence.
This approach helps reduce rework, clarify priorities, and create shared ownership across Product, Engineering, Design, and business partners.
Examples of alignment in practice:
Prescription & Grocery Delivery Integration
Coordinated service blueprints across product, engineering, compliance, and pharmacy teams to integrate prescription fulfillment with grocery delivery while addressing PHI and patient record constraints.Next Generation Deli & Bakery Ordering Vision
Facilitated North Star workshops aligning product, design, category leadership, and operations around the future of omnichannel deli and bakery ordering.Inventory & Assortment Strategy
Simplified complex inventory and fulfillment systems to inform assortment strategy across pickup, delivery, and in-store shopping modes.Experimentation Culture
Teams move faster when decisions are grounded in measurable learning. I helped establish hypothesis-driven experimentation across the ecommerce journey so product teams could validate ideas through real customer behavior rather than opinion.
Outcomes & Impact:
Phased MVP alignment on high-complexity capital initiatives
Reduced reactive execution through capacity-aware planning
Strengthened executive trust through candid communication and risk transparency